Common Questions About The Row Bags
The questions below are the ones asked most often about the row bags, and each is answered with what can actually be verified. Read every price throughout as an observed 2026 market price recorded in September of that year rather than an official price list, since the brand publishes none. Claims that are reported but not confirmed are labelled that way, not papered over. Where a figure comes from a resale report, it reflects observed market behaviour and is not investment advice. This covers bags alone, so ready-to-wear and footwear are left out. If a claim circulates widely but cannot be checked, it is not here.
Who makes The Row, and where are the bags made?
Founded in 2006 by Mary-Kate and Ashley Olsen, The Row is based in New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The name derives from Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Further than that, no manufacturing detail is published, and claims about specific tanneries cannot be verified. Its own stores are open in Los Angeles, New York, London, Paris and Amagansett.
Why do the bags carry no logo?
You will find no exterior the row half moon logo plaques, branded hardware or monogram prints on anything in the line. Silhouette, proportion and construction carry the identification instead. Each bag carries a small, discreet exterior stamp, typically low on the side where it blends into the leather, plus a second stamp inside. Hardware is palladium-plated and finished matte or brushed, which means it comes across as weight rather than shine. Where other houses print logo jacquard, the line uses nappa, lambskin, calfskin and cotton herringbone, because linings count as luxury materials in their own right. The practical consequence is that you cannot identify one of these bags from across a street, which for many buyers is the point.
How much should you expect to pay for a The Row bag?
There is no official price list, because the brand publishes none, so every figure here is an observed 2026 market price. Observed prices ran from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. Work in three bands: entry, roughly $590 to $1,500; middle, roughly $1,550 to $3,500; top, roughly $3,600 to $6,900. Material moves the number more than size does. Suede carries a consistent premium over calfskin on the same silhouette. Retailer prices vary, and stock, currency and season all shift the figure, so read the table as a snapshot rather than a quotation.
| Tier | Observed 2026 range | Representative models |
|---|---|---|
| Entry tier | $590 up to $1,500 | 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390, Double Travel Wallet $590, Boone Tote $900 |
| Mid tier | $1,550 up to $3,500 | Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900, Bourse Clutch $1,590, Park totes in all sizes |
| Upper band | $3,600–$6,900 | Marco Bag $6,900, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Agnes 12 $4,400, Soft Margaux 10 $3,650 |
| The suede premium | Depends on the silhouette | Agnes 15 $5,000 against $5,800; India 10.00 $3,850 leather against $5,370 suede |
Is the Margaux discontinued?
The honest answer is that nobody outside the brand knows, because the brand has not said. Two things are verified: the Margaux was pulled from third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder in place of the original. Discontinuation itself is widely reported but has never been officially confirmed by the brand. Those two claims are different, and any article merging them goes beyond the evidence. In practice the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. The status is unresolved, and should not be treated as settled.
How does the Soft Margaux differ from the Margaux?
Treating it as a rename misses the point: the Soft Margaux is a reworking. Protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots are all new against the original. Soft Margaux 10 was observed at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Construction is identical on the Soft Margaux 12, which comes in at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is said to be about $4,700, though that figure has not been confirmed. Observed at $4,900, the Margaux Shoulder 12 is a separate shape, marked out by a lambskin lining and elongated tubular handles.
What do the numbers in the bag names refer to?
The figure indicates width in inches, and not a size tier or a series code. The convention runs across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Because two bags sharing a number occupy roughly the same width, comparing them is unusually easy. The Margaux 17 exists in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, though its price is not verified. N/S or E/W in a name indicates orientation, not dimension. Reading both conventions tells you most of what you need before seeing the bag.
How can you tell a real The Row bag from a fake?
Because there is no public serial number, date code or authenticity card system for these bags, there is no code to look up and nobody can verify one for you. Everything falls to physical inspection instead. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Genuine hide reads substantial and soft at once and absorbs light rather than reflecting it, whereas fakes feel stiff, thin or faintly plasticky. Check the interior stamp for crispness and centring, reading the logo and Made in Italy; on the Margaux, the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 pass photo inspection, which is why in-hand checks and platform authentication dominate the advice.
- There are no serial numbers, no date codes and no authenticity cards
- Consistent stitch density and hand-painted edges that are clean
- A sharp, centred interior stamp with Made in Italy on it
- Hardware matte or brushed, closing precisely
- The bag should keep its shape empty
Do The Row bags retain value on the secondary market?
They have on observed market behaviour; that is description rather than investment advice, and past figures forecast nothing. The Rebag CLAIR 2025 report put the brand at 97% value retention, entering its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Model by model the picture varied, with the N/S Park Tote strongest at 146%, the Margaux Tote at 107% and the Half Moon shoulder at 106%. For context, the same report recorded the Hermes Kelly Mini II at 282% and Goyard at 123%. Fashionphile resale has been reported up about 44% year over year, which is a softer data point. The picture is uneven: black and neutral calfskin hold the value, while canvas, nylon, sisal and seasonal colours discount.
Where do you buy The Row bags?
The direct routes are the brand’s own webstore and the boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand retailers verified as stocking the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. Off-price and archive stock goes to The Outnet, where discontinued styles often surface. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. You will also find them on Poshmark, eBay and Mercari, though sources flag the first two as higher counterfeit risk. Anyone searching for the row for sale needs to know that at least one non-official site uses the brand’s name, so check you are on the brand’s own store before buying direct.
How do you care for one?
The guidance below is material-appropriate and general, not instruction from the label, since no brand-issued care protocol exists. Across all materials, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Calfskin and grained finishes do well with buffing with a soft dry cloth, with neutral conditioner used sparingly. Mostly used as linings, nappa and lambskin are exceptionally soft and mark easily, so a dry cloth and no over-conditioning. The most fragile material in the line is suede: a suede brush only, and no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces can be spot-cleaned but are the least tolerant of water and least serviceable.